Customer Success Story : Adpage

Scaleway gives us a European-first hosting company that's close to our end users and consistently outperforms competitors. Their infrastructure enables us to efficiently handle 8.5 billion requests per year while maintaining low latency and predictable costs.

About the company

Adpage provides server-side Google Tag Manager hosting services for European businesses, managing and processing marketing tags and pixels on a large scale. AdPage helps marketing agencies in the Netherlands implement server-side tagging and optimize tracking for eCommerce and Leadgen clients. The solution simplifies the complex and time-consuming task of setting up tracking, allowing marketers to do so with just a few clicks.

Challenges

Adpage faced two major challenges: scaling their workloads on manually managed instances, and the compliance risks associated with using non-European cloud providers. As their customer base is mainly European, data sovereignty was non-negotiable for their server-side implementation of GTM.
Hence, they needed a cloud provider that could offer European-based container hosting with true data sovereignty, ensuring that their customers' tag and pixel data remained within EU jurisdiction.

Results

Scaleway built their infrastructure using the complete Scaleway product suite, which guarantees optimum performance and European data sovereignty. They now process 8.5 billion queries annually, with 5TB of hot data stored in Elasticsearch and 7TB of backup data in Object Storage. This configuration offers an average latency of <200ms across Europe, and guarantees 99.99% uptime.

Future Plans

Adpage plans to leverage Scaleway's AI services to develop EU-hosted AI solutions that comply with privacy requirements, while guaranteeing data sovereignty. This will enable them to benefit from powerful computing capabilities to train and deploy their AI models, while complying with privacy and security standards.